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Interview With Evan Luza, Cool Cats Co-Founder and Advisor to Bitcoin․com Verse NFT Collection yesterday announced that buyers in the VERSE token sale, which starts on November 1, will receive exclusive NFTs. Register now at to increase your Schance of getting the allocation you want.

We also announced that Evan Luza, the co-founder of Cool Cats, had joined to advise on the Verse NFT project. Cool Cats is a blue-chip NFT project with a host of charming characters and rich narrative, which lends to the IP’s broad appeal and positions the company as a global transmedia brand to watch.

Today we bring you an interview with Evan, where we get his thoughts on, NFTs, Verse, and more. Director of Product Experience Alex Knight: Super excited to have you aboard Evan. Could you tell us in your own words about Cool Cats?

Cool Cats co-founder Evan Luza: Excited to contribute! It’s been a full circle for me from helping with the rebrand and now coming back to advise with Verse. Cool Cats is a collection of 9,999 different cats based on Blue Cat, a character that one of my best friends and co-founder, Colin Egan, had been developing since high school. Our brand celebrates inclusivity and individuality, and aims to continue to be a space where all are welcomed. We started the brand through NFTs but have plans to continue to grow into a variety of mediums from merchandise, media, content, gaming, licensing and anything in between.

Alex: What drew you to NFTs?

Evan: As someone raised on Pokemon and Yugioh cards, I’ve always been exposed to collectibles, and trading them with friends. That enthusiasm tied with a passion for cryptocurrency just became a natural click for me, and ended up resulting in the market opportunity I identified in the NFT space.

Alex: What excites you, and why did you decide to join as an advisor for our Verse NFT project?

Even: Having been heavily involved in the rebrand during my previous time on the team as a product designer, it’s exciting to come full circle and be able to offer insights around the NFT centric focus this time around. has always placed a huge emphasis on onboarding the world into crypto through tools like their wallet and merchant integrations. is uniquely positioned with their large crypto centric audience to drive further adoption and awareness around NFTs and the innovative solutions and implications around them. At the same time, I believe NFTs can act as a powerful draw for newcomers to crypto, empowering people who aren’t necessarily interested in finance with the knowledge and tools they need to benefit from DeFi.

Alex: What are some of the NFT utilities / use cases you’re excited about?

Evan: So far the biggest use case for NFTs are around community building. While on the surface it may appear as just cool artwork, having a group of people coalesce around a concept or way of thinking is truly powerful, and it goes way beyond just brand creation.

In these early innings of NFT adoption, you are seeing projects focus on use cases that foster communities. For example, we recently had our brand activation for NFT NYC 2022 where we were able to give benefits to Cool Cats and Pets holders, like claiming a free plushie, and rocking their exclusive wrist band to flex their NFT on some of the interactive screens around the venue. With token gating, there are opportunities to produce and offer exclusive merchandise and events — and this is an avenue where I think the space is still early.

Long term, NFT use cases will expand to encompass many disparate industries. I see the next generation of major fashion brand labels coming out of NFTs. Along the lines of a Supreme or Bathing Ape. Media projects, from books to music to movies will have community driven NFT mediated successes. Of course video games and the metaverse will integrate NFTs as core mechanics. Certifications for education whether that be diplomas or some kind of skill accreditation will become NFTs. Then you have legal things like registration titling systems which will benefit from blockchain and NFTs. Finally, the way technology usually works is that the most compelling use cases are the ones we can’t currently even imagine!

Alex: Now that the first big NFT adoption cycle is cooling off, what do you think comes next?

Evan: The bear market is the best time to build!

Alex: What are the ingredients to make a successful NFT project?

Evan: Authenticity, originality, innovation, and the ability to pivot and change trajectories as the continually evolving Web3 landscape changes. The parameters and variables of today are different from the ones of tomorrow. It’s healthy to be experimental and of course keep a healthy pulse on the community sentiment every step of the way.

Alex: What, if any, developments in blockchain technology are important for mainstream NFT adoption?

Evan: Security, ease of use, low transaction fees, transaction speed and user experience, are the ones that come to the top of mind.

Alex: Could you share with us an important lesson you learned from your experience making Cool Cats?

Evan: Community is everything. It’s impossible to make everyone happy, all of the time, but it’s extremely important to have a healthy and consistent line of communication to the community and to continually check in on their sentiment and ideas around what you’re building, your aims, and how you’re growing the brand.





NFTs In A Nutshell: A Weekly Review

Despite a relatively mild week for NFTs, with dissipating volumes and headlines, there was plenty of action and activity in what resulted in an overall busy week for crypto. A multitude of hacks and exploits, drama and activity at DevCon Bogata, and new deals like Coinbase and Google working on cloud payments together all carried the bulk of the ‘noise’ around crypto over the past week, leaving little room for NFTs to make much of a splash.

Despite this, there’s continually high points and low points that we look to review and encapsulate every weekend to take you through the past week of NFT action. Let’s review everything from the past week as we hit mid-October.

This Week’s Non-Fungible Token News

Yuga Labs Under The SEC Microscope

New regulation surrounding NFTs could be in the SECs future agenda, as reports emerged early last week that the U.S. regulatory body is looking into powerhouse NFT player Yuga Labs, the operator of several blue-chip projects like Bored Ape Yacht Club, Meebits and CryptoPunks.

Additionally, the SEC is reportedly looking into Yuga’s ApeCoin token with regards to whether it meets the conditions of a security.

Hopkins’ Collection Sells Out Swiftly

Oscar-award winning actor Anthony Hopkins has recently expressed quite a bit of interest in NFTs throughout various press runs. That’s come to a head this week, as Hopkins’ NFT release has finally come and gone, resulting in a sellout debut in less than 10 minutes.

Hopkins released 1,000 NFTs in his ‘The Eternal’ collection, which featured visuals from his variety of roles that he played over the course of his career. While the project debuted on OpenSea, it was a collaboration between Hopkins and young NFT marketplace Orange Comet.

Konami The Next Major Gaming Player In NFTs?

Billion dollar Japanese conglomerate Konami is the latest entertainment behemoth to enter the crypto space, and NFTs are naturally a first step. Konami holds legacy IP for the likes of Metal Gear, Silent Hill, Yu-Gi-Oh!, Dance Dance Revolution, and more.

Konami reps have said that they “plan to launch a service where players can trade… in-game NFTs (digital items) through a unique distribution platform using blockchain.”

Ethereum (ETH) continues to be the dominant NFT leader despite substantial market share gains from chains like Solana. | Source: ETH-USD on

OneOf Pairs With Ziggy Marley

NFT audio platform OneOf is tapping into another music partner this week, Ziggy Marley. The Jamaican reggae artist comes from a noteworthy lineage of talent, and is another major win in the music category for growing platform OneOf.

Starting next week, the two will be offering NFTs that include ‘IRL engagement,’ such as an unreleased demo, a signed guitar, and even a special royalty-included merchandise collaboration.

OpenSea Daily Volume Hits 15-Month Low

OpenSea daily volumes hit a shocking new 15-month low earlier in the week, bringing to earth a once sky-high market to daily volumes seen before the boom late last year. This week was overall bone-dry in volumes relative to the peak market, with only a single day during the weekday last week seeing over $10M in volume. While there is still strong numbers in the market, they dwindle the peak seen over the past year and blue chip NFTs have seen a lesser impact than smaller projects.

OpenSea still had reason for celebration this week, however, as the NFT marketplace added growing NFT blockchain Avalanche to it’s budding list of supported chains. Avalanche has shown itself as a young but substantial NFT contender recently.

CNN Shuts Down NFT Marketplace, ‘The Vault’ 

News conglomerate CNN is shutting down it’s NFT marketplace, “The Vault,” after just over a year of operation. However, CNN has left a community displeased after the overnight shutdown, suddenly describing “The Vault” as an “experiment” despite never using that language previously, and despite releasing a year vision roadmap in recent months. While the collectibles that CNN has released thus far will remain supported on the platform, CNN announced that support for managing the surrounding communities – and likely active maintenance of the platform – will be ceased.

So far, few news outlets have found success in NFTs.

Featured image from Pexels, Charts from

The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice. This op-ed represents the views of the author, and may not necessarily reflect the views of Bitcoinist. Bitcoinist is an advocate of creative and financial freedom alike.

Beyond the Hype: Real-World NFT Use Cases That Would Benefit Society

Time to face the fundamentals: what are NFTs used for, in the first place? An abundance of high-value NFT sales has continued to dominate the space, despite the recent bear market, so it’s not too outlandish that many still associate NFTs with financial speculation. Lumping NFTs into this bracket seems like the most convenient way to answer why people even buy NFTs in the first place.

But in reality, NFTs are so much more than that.

Part of why brands are flocking to Web3 is the need to familiarize more people with the technologies associated with it. Obviously, that includes NFTs, which have largely served as a way for creatives to fully free themselves from middlemen when it comes to making a living off of their work in recent years. So here’s a breakdown of some of the best real-world use cases for NFTs, and how they could make your life in the future a touch more convenient.

1. Permanent Records

In a sense, one of the oldest challenges of legitimizing property or capital with irrevocable longevity is falling to the wayside thanks to the capabilities of NFTs. The best example of this? Soulbound Tokens (SBTs). These are a new type of NFTs proposed by Ethereum Co-Founder Vitalik Buterin, and are designed to function as a comprehensive suite of helpful tools for online users online to preserve — and protect — their identity. So how does this seemingly digital-first piece of tech fit into real-world use cases for NFTs?

Should SBTs launch as planned, they stand to make a very significant impact on the online and offline lives of everyone. Through SBTs, all sorts of utilities unlock for users, like the ability to mint medical records, academic records, employment histories, and everything else in between as an NFT. But SBTs are untradeable, which makes them different from regular NFTs. Additionally, SBTs are designed to be immutable, permanent records to ensure anyone can remain connected to their digital and physical existence.

Perhaps the most promising aspect behind SBTs is their ability to be an entirely opt-in experience. In other words, you don’t need every single bit of minted information publicly attached to your physical self (or stored away where you might lose it). Additionally, users won’t have to mint every single detail of their lives and accomplishments onto the blockchain. Just the parts you want to preserve.

2. Voting

Unfortunately, despite the massive inroads we’ve seen in technologies used to record electoral votes, these systems remain susceptible to one major form of attack: fraud. While election issues aren’t the number-one problem on the global agenda, the possibility of widespread fraud in the voting system still exists. The reason? The electronic voting systems that democratic countries rely on, whose weaknesses and vulnerabilities have been widely documented on the internet since these pieces of kit first rose to prominence.

But conducting the voting process digitally might not be an entirely flawed premise. Enter the blockchain, and of course, NFTs. Registering votes on the blockchain guarantees that each vote recorded cannot be tampered with and will remain on record indefinitely.

Ahead of the 2022 Philippine elections, one Filipino citizen caught onto this idea and launched an online voting platform powered by the blockchain, and of course, NFTs. The catch? He was a 12-year-old boy. But he might have been onto something. The results of his online voting platform mirrored results from official surveys leading up to the election, and even the 2022 Philippine election’s actual results.

3. Real estate

NFTs didn’t just unlock the virtual real estate industry. They also stand to benefit the IRL real estate industry. And it makes perfect sense. After all, for most people, homes end up being the one high-value investment they make in their lives. So how do NFTs fit into this age-old industry?

First, let’s look at precedent. Real estate NFTs aren’t an entirely new thing — the first recorded real estate NFT sale took place in 2017 when TechCrunch founder Michael Arrington purchased a blockchain-backed apartment on Propy. In 2021, he later auctioned off this property on the blockchain for 36 ETH, which was valued at roughly $93,000 at the time.

For the real estate industry, this is huge. And it largely boils down to how NFTs can have smart contracts written into them, which can potentially cut down the otherwise months-long process of buying and selling real estate to a fraction of the time. With the successful transactions facilitated via Propy, it might be a matter of time before this new convenient reality becomes the norm in the realm of real estate.

4. Government documents

In today’s predominantly cashless society, one age-old headache remains. The inconvenience that follows upon losing your wallet. No, not your crypto wallet (that would probably sting just as much, if not more) — we’re talking about your actual physical wallet. Credit cards, debit cards, cherished polaroid photos, all gone. But the loss that might sting the most in this instance is your driver’s license.

But what if getting a new one didn’t have to be such a pain? That’s exactly what led to the Romanian government’s development of an institutional NFT marketplace. By letting citizens mint their official state documents and cards onto the blockchain as an NFT, the Romanian government hopes to significantly cut down on the amount of bureaucracy needed to replace or update these documents. It’s not the most exciting application of NFTs out there, but it could definitely make life a lot easier. Couple that with potentially minting land titles as NFTs, and the potential to simplify society as a whole gains credibility.

5. Gaming

Modern gaming typically requires you to interface digitally with a screen or device of some kind, but NFT integration stands to give players a way to preserve all their achievements and assets across all their games, regardless of platform. But for now, mainstream game developers still need to catch on to this and actually do the implementation.

So how will this work? Should a game implement blockchain technology into its suite of services, players will be able to keep — and truly own — all their in-game rewards, assets, and collectibles. Although platforms like PlayStation and Xbox do preserve a player’s in-game achievements across multiple generations of consoles, the same can’t be said for whatever in-game collectibles and skins they may earn. Ditto for consoles launched before the online revolution that took place throughout the seventh generation of game consoles.

The post Beyond the Hype: Real-World NFT Use Cases That Would Benefit Society appeared first on nft now.

Princess Charlene of Monaco: ‘Web3 Allows Us to Create Assets Worth Collecting’

In the age in which contactless interactions are encouraged or where society is adopting new ways of making payments, it is thought by some to be imperative for progressive organizations and institutions to move with the times. As history has shown us, organizations quick to learn or embrace new ways of doing things can sometimes outcompete the ones that insist on continuing with old ways.

Using Web3 to Raise Awareness of Plight of Hungry People

It would appear that keeping up with the times is what Princess Charlene of Monaco and her charitable organization, The Princess Charlene of Monaco Foundation SA (PCMFSA) are already doing. Working with the internationally renowned South African artist, Junaid Senechal-Senekal, the foundation recently launched its first non-fungible token collection which went on sale on October 1. The 15-piece NFT collection features paintings of countless children and each has a watermark of Princess Charlene’s face.

The objective of the NFT sale is to raise funds to feed hungry children in South Africa. Princess Charlene also told News that while her foundation’s efforts may not completely end global youth hunger, she at least hopes the NFTs will help remind the world that hundreds of millions of people are still going to bed hungry.

In her written responses to questions sent by News, Princess Charlene explains why the PCMFSA has embraced Web3. Below are Princess Charlene’s full responses to News’ questions. News (BCN): The Princess Charlene of Monaco Foundation SA has been around since 2012, and judging from the projects it has completed in multiple countries one can say it has been quite successful at what it does. Now I understand that the foundation, alongside Feed2gether, plans to auction non-fungible tokens (NFTs) and use the funds raised to buy food for hungry children. Can you tell our readers why the foundation has chosen to this method?

Princess Charlene (PC): As a foundation, we always strive to make our patrons part of the initiative they are supporting. Web3 allows us to create assets worth collecting, linking each patron directly to the initiative they are supporting and to patrons with similar philanthropic ideals. We see it as building communities while we are uplifting communities.

BCN: Can you briefly explain to our readers about this 15-piece NFT collection and the stories told by each piece?

PC: Even though Junaid [Senechal-Senekal’s] work is amazing to start off with. What makes this piece special is the commitment Junaid showed towards the cause and the special “easter eggs” he put into the work while creating it. This art piece is painted over 15 separate canvases and although it forms part of one art installation, each section is a worthy piece by itself. Connecting the pieces eternally is the portrait of HSH Princess Charlene embedded in the background of the installation. Junaid did this to showcase the admiration the world has for the princess’s power to inspire.

BCN: How much is the foundation hoping to raise via the NFT auction and where can well-wishers who want to support this initiative purchase the NFTs?

PC: Our aim is to generate $2.2 million in initial sales but we can only dream of what the secondary market will do with it. The NFTs are available for purchase on the Momint.

BCN: Where are these funds, or the food to feed the hungry children, most needed?

PC: You will not believe the number of requests we received since we have launched the feed2gether program. I wish we could point you to one town, district, province, country, or continent but the saddest part of the answer is, the need is worldwide.

Although we can naively wish to raise enough funds to solve the problem of youth hunger, realistically we know that we need to optimise any funds raised and utilise them as effectively as possible. Being a foundation based in South Africa we will focus our efforts in South Africa… Never forget that more than eight hundred million people go to bed hungry anywhere in the world at any given time and we need to bring that realisation to people’s attention around the world. Perhaps all of us will then be able to start feeding the world together.

BCN: Besides the NFT auction, does the foundation directly accept cryptocurrency donations and if so, what are some of the digital assets that the foundation accepts?

PC: We are in a great partnership with Blockkoin through which we are widening our web3 accessibility. One of the first projects they are working on is a new donation page which will allow anyone to donate to the foundation with any currency their exchange accepts, cryptocurrency and fiat currency.

BCN: Critics of NFTs often claim that they are being used to perpetuate fraud or some other dishonest activities. They point to regular reports of wash trades or the so-called rug-pulling incidents associated with NFTs. In your view, what do you think needs to be done to help eradicate this negative perception of non-fungible tokens?

PC: We believe just like email fraud, scammers will use any new technology to defraud unexpected victims. Unlike other technologies though, blockchain makes it a lot easier to trace fraud and wash trading. Which is in part why it gets so much airtime in the news, it’s easy to find, trace and allocate a value to it, so it’s easy to report on.

It’s also not relevant to speak about a ‘rug pull’ here because PCMF is an established charitable entity, not some new web3 community [that] isn’t going anywhere. To get to the point of your question, what the technology needs are more reputable offerings like ours which provide real utility and teach the users how a legitimate project operates. Making it harder for fraudsters and fly-by-night scammers to misuse the technology since they will know what legitimate projects have to offer.

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Formula 1 gets more involved with digital currency and NFT

Formula 1 has been showing interest in digital assets and blockchain technology for quite some time now, and after the initial attempts to get involved with it, it appears that it is finally ready to take some more serious steps towards it. In fact, it recently filed new trademarks related to cryptocurrency, and more than that — the non-fungible tokens (NFTs).

Formula One has filed 8 trademarks for “F1” covering:

🏁 Cryptocurrency + NFTs
🏁 NFT + Crypto marketplaces
🏁 Retail stores for virtual goods
🏁 Blockchain financial transactions
🏁 Cryptocurrency trading + mining
… and more!#NFTs #Metaverse #Cryptocurrency #Web3 #F1

— Mike Kondoudis (@KondoudisLaw) October 10, 2022

F1 is getting deeper into NFTs, crypto, metaverse, and more

One of the filings has revealed that the racing giant intends to offer software that would use digital currency, NFTs, and digital collectibles. The new software would also allow users to make payments using crypto and conduct exchange transactions. A different filing mentioned offering retail store services that would deal in digital goods.

In other words, the filings indicate that Formula One seemingly plans to launch its own online marketplace for fans around the world. Not only that, but the marketplace would be fully crypto-optimized, allowing buyers and sellers alike to use digital assets instead of fiat money.

Other plans revealed by the filings show that the racing giant would facilitate financial transactions using blockchain technology and even get involved with cryptocurrency mining. However, that is not all, as Formula One also expressed interest in offering entertainment services. These would also rely heavily on virtual goods, including NFTs, and even mixed-reality environments and full-scale online virtual worlds.

The filings clearly indicate that Formula One is no longer shying away from blockchain technology and its products and that it has an interest in running an exchange, an NFT marketplace, a crypto-based store for goods of all kinds, and even metaverse technology. There are even hints of including an intellectual property licensing service related to crypto.

This is also not the first time that F1 has filed an NFT-related trademark. The previous one was seen less than two months ago, in late August, and it involved the upcoming Las Vegas Grand Prix event.

Racing teams are getting heavily involved with crypto

Individual racing teams, such as McLaren, have also expressed interest in crypto and blockchain over the years, and more so than ever in recent times. For example, in June, McLaren revealed that it is teaming up with Tezos, which is among the more prominent blockchain projects. Before that, in February of this year, a memecoin project Floki Inu also made headlines by joining a group of cryptos that are forming motor racing collaborations.

Floki Inu teamed up with Alfa Romeo F1. And, it is also worth remembering that in April, major crypto exchange FTX teamed up with Mercedes-AMG Petronas.

However, while this sounds great on the surface, the regulators have not been particularly happy about these kinds of deals. In fact, in April, Formula 1 teams were asked to stop using crypto-related branding during the French Grand Prix, as it is against the local advertising rules. But, while not everyone is happy about the new line of partnerships, it is undeniable that the racing teams, and in fact this entire industry, are more than interested in emerging technologies and digital assets.


F1 team McLaren Racing unveils its crypto cars only a week before Grand Prix
Tezos F1 Red Bull Team in NFT Partnership – Buy Tezos (XTZ) Now?
Formula One applies for metaverse and NFT trademarks

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Meme Mania: The Best NFT Memes of All Time

When it comes to memes, the NFT space doesn’t disappoint. As a community based on blockchain art and internet culture, things can and often do change on a dime. From 48-hour-long crypto crashes to celebrities jumping into NFT projects at random, there’s always something to talk about.

But when simply talking about cultural happenings doesn’t suffice, you can always count on the NFT community to whip up a meme or two to enhance social media discourse. So to shine a light on the unsung heroes of the weird wide world of non-fungibles, we’re bringing you the best NFT memes of all time — from crypto taxes memes to the famous Gary Vee smirk.

And if you want to see meme NFTs – i.e. famous memes that have been sold as NFTs –— we have you covered there as well.

The Wolf Of Wall Street on NFTs

Over the last year, NFTs grew from a niche internet fad into one of the hottest pop culture phenomena of the 2020s. Not everyone likes NFTs, and not everyone understands exactly what they are, but that hasn’t stopped countless artists and collectors from selling them.

With all the hype, some people are willing to buy just about anything as an NFT hoping the asset will be worth something. This drives price speculation and can eventually lead to a crash. For example, remember Tulip Mania? The NFTs based on the actual 16th-century Dutch tulip craze resulted in their own obsession — with one of the 50 pixelated tulip NFTs selling for more than $55,000. Today, you can own one for as little as 0.05 ETH — about $160 USD.

Crypto taxes meme

Taxation in #cryptocurrency explained

— ᴀsɢᴀʀ (@asgarhid) February 1, 2022

Ah, tax season. The time of the year when we all scramble to make sense of our gains and losses from the previous year. As this taxes meme points out, many of us are often left with nothing but bare bones after all of our state and federal payments have been made. Fortunately, there’s a lot of available information on how to report NFT assets, gains, and losses on your taxes.

Twitter suspends @NFT

That escalated quickly..

— GratefulApe.eth (@GratefulApe_eth) February 3, 2022

Did Twitter cancel NFTs? Not necessarily. But @NFT, the joint venture of Jason Falovitch and Mark Cuban was locked up in Twitter jail in February 2022. “This account was disabled following repeated violations of our policies, and it won’t be reinstated,” a spokesperson for Meta, Instagram’s parent company, told Rolling Stone.

Twitter user “Space Cowboy,” who goes by the handle @topshotfund, publically accused the verified page of “promoting a shadowy cabal of scammy copy pasta NFT projects without proper disclosures,” which led to the account being banned.

McDonalds tweets about crypto

how are you doing people who run crypto twitter accounts

— McDonald’s (@McDonalds) January 24, 2022

It’s a long-running joke within the crypto and NFT communities that when the charts go down, blockchain millionaires will have to return to their IRL jobs, such as a shift at the local McDonald’s. Well, the charts really dipped in January 2022, so McDonald’s social media team took the opportunity to check in on the community with this snarky tweet. The creators and collectors took it in stride, and hit back with some jabs of their own.

Crypto may be down but why are your icecream machines always down?

— Nemo (@sweetsinner3) January 24, 2022

Larva Labs Pokémon meme

LarvaLabs, the team behind CryptoPunks, found itself facing quite a bit of backlash in February 2022, promoting this Pokémon-inspired meme. One of the company’s co-founders, John Watkinson, sold off his stock of V1 CryptoPunks NFTs. Days after selling them, Larva Labs attempted to blacklist the budding project and get it kicked off NFT marketplaces. This denouncement had the potential to cause the price of V1 Punks to plummet, creating a financial loss for everyone who bought the NFTs from Watkinson.

Watkinson, meanwhile, kept all the money from his sales and would incur no losses from the drop in price — which was a drop that was caused by a company he and one other person controlled.

Tom Brady retires for NFTs meme

Lmao I thought everyone was joking about this, he’s really gonna focus on NFTs

— designer (@chriswallace) February 1, 2022

We’ve seen a lot of celebrities ape into NFT projects, but never to the extent that Tom Brady has. In February 2022, he announced he’d be retiring from the NFL to focus on his NFT startup, Autograph (and his family, of course). Brady’s retirement ended up lasting just 40 days. This doesn’t mean that Brady’s NFT days are over through. He’s partnered with ESPN to create an NFT collection based on his career.

Kevin the unfinished Pixelmon NFT meme

Ah, Kevin. This particular meme was born in the wake of the Pixelmon reveal. Pixelmon is a project that made more than $70 million via a dutch auction sale of unrevealed NFTs. The team apparently fast-tracked the reveal even though the art wasn’t fully ready, giving us Kevin (the name Kevin is the name of the NFT’s “species” trait).

“I’m not going to sugar coat it — we made a horrible mistake,” Syber, the creator of Pixelmon, wrote on Discord. “This is unacceptable. We felt pressured to push reveal, and the reality is we weren’t ready to push the art work. This does not represent the brand, and we will fix this as we have let many people down with this reveal.” He went on to say that the team would be spending $2 million to revamp the artwork.

Today, Pizelmon is an Open World RPG NFT game where you can train, evolve, and fight your Pixelon. Kevin is still as famous as ever. He’s inspired derivative art collections of meme NFTs such as “he Lives of Kevin” and Kevin Punks.

Vitalik the Bear

my entire net worth is in this man’s hands

— I took the wock to Poland (@LilMoonLambo) February 21, 2022

Co-founder of Ethereum Vitalik Buterin was spotted on stage at ETHDenver in quite the getup. Not only did the programmer seemingly wear pajamas onstage, but he appeared in a full-body bear suit at one point. He’s been known to be playful on stage, but as the event took place during a small crypto crash, many immediately saw the meme potential.

The GaryVee Smirk

There are few names as influential to the NFT ecosystem as Gary Vaynerchuk, AKA GaryVee. The wine critic turned social media mogul sits as the chairman of New York-based communications company VaynerX. Over the past year or so GaryVee went from NFT collector to creator, even launching VaynerNFT to assist celebrities and brands with their own NFT endeavors, and of course, creating the VeeFriends ecosystem.

This fantastic little screenshot came to us by way of an interview Vaynerchuk did with CNBC in early February. During the interview, Vaynerchuk was asked about the “problematic” nature of the crypto and NFT space, to which he gave a chuckle before answering. The screenshot quickly became a popular reaction image among the crypto and NFT communities.

NFT roadmaps meme

NFT roadmaps

— gaut (@0xgaut) February 23, 2022

Before apeing into a new NFT project, it’s incredibly important to do some research into what the project is all about, who is behind it, and where they plan to take it. Many times, NFT roadmaps are all promises without any actual substance… like a beer that’s all foam. Just look at Pixelmon, the company that raised $70 million and then delivered Kevin, who also made this list.

NFT project Frosties also had a promising roadmap that included promises of raffles, merch, and even a “special fund to ensure the Frosties longevity.” However, the project’s developers made off with more than $1 million in ETH just hours after the launch. They’ve since been arrested. The best way to avoid such scams? Do your research.

Donnie Darko seeks IRL friends

When you’re deep into NFTs, it’s much easier to make friends in the metaverse than it is in real life. Never getting the chance to see your friend’s face or hear their voice isn’t something to be concerned about…right?

Seriously though, it’s incredible to see the kinds of genuine connections being made in the community. Many of these online friends are even turning into IRL relationships through meetups and events.

Never stood a chance

It happens all too often. You think you have a chance at winning an auction, then a whale comes in and shatters your dreams. In this case, the Golden Friend NFT was the one that got away. It’s just one of 5,000 animated characters created by Markus Magnusson.

Perhaps one of the most high-profile instances of being outbid occurred in March 2021, when TRON blockchain founder Justin Sun was outbid in the last 20 seconds of a Christie’s auction. The piece he lost out on owning? Beeple’s Everydays: The First 5000 Days NFT.

NFT generational gap

The “my parents at age xx” meme has been around for quite some time, so it’s no surprise that many have adapted it to fit the vast NFT and Web3 ecosystem. While many lives have changed due to NFTs, the stigma surrounding digital ownership is that collecting non-fungible art and collectibles just can’t hold a candle to legacy life achievements like having kids and buying a house. What would you rather have, a cartoon PFP or a plot of land and a fruitful retirement account?

Get your priorities straight

While we’ve seen countless NFTs pasted and glued to walls throughout the world (either by official means or by renegade enthusiasts), some NFT street art shines a not-so-positive light on Web3. While Zuckerberg’s Meta is quickly becoming a central hub for virtual experiences, the author behind this tag obviously thinks that the luxuries of real life, like sex, drugs, and touching grass, are far more rewarding.

NFTs are all the same

There’s so much more to the NFT space than the many PFP collections that dominate the market. No, really, with NFTs, nearly any type of IP can be monetized, including memes. But, since Bored Apes, Doodles, Moonbirds, Azuki’s, and the like are still thriving as the poster children of the NFT space, it’s no wonder non-Web3 consumers think all NFTs look the same.

But perhaps these nay-sayers have a good reason. As flopped projects like MekaVerse have shown, nailing the generative aspect of generative avatar projects really matters. Otherwise, folks end up receiving duplicate NFTs or at least ones that appear far too similar to their “completely unique 1/1” counterparts.

NFTs are all about money

Numerous versions of the “NFTs are only about money” meme have proliferated throughout the Web3 space, but this particular SpongeBob reference nails the sentiment perfectly. While the NFT industry is a robust and expansive ecosystem at the intersection of finance, technology, and art, it’s hard to discount that the money-making aspect of non-fungible tokens is the most prominent. Yes, the true meaning of NFTs exists separate from money and art, but that doesn’t make this meme any less compelling.

The post Meme Mania: The Best NFT Memes of All Time appeared first on nft now.

Goblintown WTF? Meet the World’s Strangest NFT Project

The 2022 NFT market crash gave birth to one of the strangest NFT collections the world has ever seen. It’s known as Goblintown. Its purpose? To make weird goblin sounds. No, seriously. 

Here’s how the creators describe the project on OpenSea, the world’s largest NFT marketplace, “AAAAAAAUUUUUGGGHHHHH gobblins goblinns GOBLINNNNNNNNns wekm ta goblintown yoo sniksnakr DEJEN RATS oooooh rats are yummmz dis a NEFTEEE O GOBBLINGS on da BLOKCHIN wat?” 

Enlightening, isn’t it? And for better or worse, the project took the NFT world by storm. 

The Goblintown collection went live the week of May 20, 2022. In the span of just a few short days, this unabashedly irreverent project saw all 10,000 of its freely minted pieces claimed. Shortly after selling out, the floor price went to more than 2 ETH ($2,500). Makers throughout the space immediately jumped on the hype, with Goblintown derivatives flooding OpenSea’s volume charts just weeks after Goblintown first opened its doors.

Eventually, the floor price crept up to 4 ETH ($4,800) and individual NFTs started selling for tens of thousands of dollars. One of the most expensive sales was Goblintown #8995, which sold for $136,440.

If you’re confused, please know that you’re not alone. Here, we did our very best to suss out what’s going on with Goblintown and explain why the NFT project achieved such popularity. 

What the heck is Goblintown? 

Goblintown’s name and site URL, which ends in .wtf, both embody what every NFT collector feels during a huge market drop: Anger, chaos, utter confusion, and pandemonium. In this respect, the name is a colloquial expression for bear markets, and the project could easily be seen as elaborate commentary on the state of NFTs — and NFT collectors — during the 2022 drop.

The purpose of the project is also rather surprising. Recently, several prominent NFT collectors have noted that, to be taken seriously, an NFT project must have meaningful utility. Goblintown’s creators….don’t care. 

From the start, the founders were upfront about the nature of this project. On the official website, the team outlined their plans in bold letters: “No roadmap. No Discord. No utility. CC0.” That last bit is especially worth paying attention to, as each Goblintown NFT is registered under a creative commons license, meaning buyers have free reign to do whatever they want with their goblin NFTs.

With its quickly rising floor prices, CC0 licensing agreements, and the amount of support it currently enjoys from the community, some observers believe this crass project holds massive potential. 

Who runs Goblintown?

When Goblintown launched, its creators were anonymous. However, despite the remarkably silly way the founders described the collection, it didn’t seem like an amateur project. In fact, what jumped out to more seasoned members of the NFT community was the project’s high overall quality. 

To begin with, there is the art. It’s far from stick drawings made in MS Paint, and anyone who looks at the images can tell that they were made by real artists. The same can be said of the website. The UX is complex and enjoyable, with a number of fun surprises baked into it. Clearly, it’s made by someone with a background in user experience design and engineering.

Credit: Screenshot of Goblintown website/nft now

Then there are the surprisingly on-brand events, which were one of the earliest measures of the project’s overall quality. In a bizarre Twitter space hosted just past midnight EDT on May 26th, guests were subjected to nearly three whole hours of various speakers taking the stage to make — for lack of a better term — goblin noises. More than 86,000 people tuned in, and media publications around the world picked up the story. 

Rumors flew about who was behind the collection. Many users thought it had ties to prominent crypto artist Beeple. However, he denied any affiliations in a tweet, calling the collection “a shockingly low effort pump and dump project.”

Eventually, though, Goblintown’s creators came clean and revealed who they are. In a tweet on June 15, the Goblintown team uncharacteristically issued a formal message to their community. 

In the post, Goblintown’s creators identified themselves as Truth Labs. It’s a collective of creators whose mission is “dedicated to sharing delightful blockchain mischief, exploring creatively, developing rich, fun worlds and experiences (both IRL and in the digital realm), and providing a platform for new voices and visions in this space.” 

The Truth Labs team previously created The 187 and Illuminate Collective. Finally, with Goblintown, it looks like they were able to meet their goal of lightening up discussions and bringing some levity to the wider NFT space.

The power of community

Taking everything we’ve seen during this project’s lifespan at face value shows us one key thing: the continued power of virality. Despite lacking a comprehensive marketing plan, partnerships with established brands, or affiliations with prominent members in the NFT sphere, it has made a huge mark within the community. 

In short, the idea of Goblintown — its irreverent “nothing really matters” tone — struck a chord with collectors who had experienced weeks of stressful financial losses. Plus, it was simply absurd and just made no sense. This made individuals curious and also gave them a sense of FOMO. What is this project? What if it’s a cunning ploy by someone huge? What if I miss out? 

These all came together to make Goblintown go viral, and the project quickly transformed into a thriving community.

In fact, at NFT.NYC 2022, the Goblintown horde was able to meet up and connect in-person en-masse for the very first time. Numerous attendees of one of the biggest conferences in the space came dressed in goblin garb, proudly representing their community.

Found a random @goblintownwtf goblin at @NFT_NYC … what conference talks does a goblin attend?

— JaySerpens.eth (@JaySerpens) June 23, 2022

If that wasn’t enough, members of the Goblintown team were even able to deck out a food truck into a fully functional roving branch of McGoblinBurger — complete with goblin staff, of course. One attendee even reportedly received ‘pee’ to go with their McGoblinBurger.

Where can you buy GoblinTown NFTs?

Until recently, you could only buy GoblinTownNFTs on secondary marketplaces like OpenSea, Rarible, and LooksRare. In September, however, Truth Labs announced the launch of Truth Labs Marketplace, a dedicated secondary sales platform for its own NFT collections, including GoblinTown.

In a press release shared with nft now before the launch, Truth Labs explained that the platform’s goal is to enable sales of its NFTs with reduced fees for sellers. The platform will charge a single five-percent royalty-marketplace fee for transactions on the site.

This significant move showed how Web3 companies are reconsidering the role of marketplace fees and royalties in the NFT ecosystem. By creating the platform, Truth Labs looks to address what it sees as unacceptably high fees on marketplaces like OpenSea, which takes a 2.5 percent marketplace fee off of the final price of every NFT transaction and allows creators to set royalties anywhere from 2.5 to 10 percent.

Security is another tenet underpinning Truth Labs Marketplace. In another apparent shot across the bow at industry giant OpenSea, whose stolen item policy has recently come under scrutiny, Truth Labs claimed in the press release that it would be “more stringent” in its processes for reporting stolen NFTs.

GoblinTown having its own marketplace home might be a sign of things to come. Web3 heavy hitters like Magic Eden and others have likewise recently released tools that specifically address the creator royalty debate. The possibility of a proliferation of NFT collection-specific platforms could result in a fragmentation of the secondary market platform ecosystem, for better or worse.

Regardless, it’s undeniable that Truth Labs injected the 2022 bear market-beleaguered NFT scene with much-needed levity and cash flow. What’s next for GoblinTown is anyone’s guess, but it’s likely to be as irreverent as the project’s reputation would suggest.

The post Goblintown WTF? Meet the World’s Strangest NFT Project appeared first on nft now.

Undervalued: Party Degenerates, The Walking Dead Avatars, and More

Traversing the world of non-fungibles is a daunting task. With so many new NFT projects, artists, and large-scale collections cropping up weekly, it’s become nearly impossible to keep up with every subsequent development.

In the past, a simple browse of OpenSea was enough to find the latest NFT craze. But things have changed drastically since the 2021 NFT boom. Now, NFT enthusiasts have to be acutely mindful of what and where they collect.

To aid in the unearthing of awe-inspiring NFT endeavors both new and old, nft now presents Undervalued: a weekly column highlighting innovative projects, collections, and artists pushing the NFT space forward.

Party Degenerates

Three Party Degenerates Avatars. Credit: Party Degenerates

Party Degenerates, launched on October 17, 2021, is a PFP NFT collection led by prominent collector/investor Seedphrase and entrepreneurs Aleks Knapic and Raluca Cherciu. Featuring a total of 10,000 NFTs, each token within the collection was designed in part by prominent crypto artists Blake Kathryn, Cory Van Lew, FVCKRENDER, Hackatao, and others.

Party Degenerates boasts an impressive list of membership benefits, including virtual and in-person events, exclusive merch, commercial rights, access to parties around the world, and more. As one of the first generative avatar projects to drop without revealing any of the collectible artwork before the mint, Party Degenerates comes complete with a philanthropic mission by reserving 10% of all secondary sales to be put toward supporting artists and musicians.

The Walking Dead 3D Avatars

MINTING NOW: The @WalkingDead_AMC 3D NFT Avatar Mint is open to the public

Play with some of your fave characters from TWD such as Rick, Daryl and Michonne in the upcoming B2E/P2E TWD Lands Universe!

Grab yours here:

— Orange Comet (@OrangeCometNFT) October 5, 2022

The Walking Dead Lands 3D Avatars, launched on October 4, 2022, is the latest public NFT drop from Orange Comet and hit AMC franchise “The Walking Dead” (TWD). The collection, which features 5,000 lifelike 3D hand-sculpted recreations of the show’s most famous characters, is the third release from the TWD x Orange Comet series.

In contrast to preceding collections, this 3D avatar collection coincides with The Walking Dead Lands — a post-apocalyptic open-world build-and-earn digital experience based on TWD universe. To access The Walking Dead Lands, fans and collectors will need to collect at least one avatar, making this specific drop the start of the growing Web3 experience.

RAC Architecture

Hong Kong NFT. Credit RAC

Architecture, launched on December 16, 2021, is a collection of architectural photography NFTs created by GRAMMY-award-winning producer RAC. While, as a musician, RAC established himself as a prominent and successful part of the NFT space, Architecture is a departure from his normal releases.

Comprised of 14 photographs, Architecture is a unique use-case of a multidisciplinary artist branching out from usual release routines. As individuality has been said to be a marker of success in the NFT market, RAC’s numerous endeavors continued to exemplify the many ways through which creators can leverage their talents in Web3.

Riot Girls

RIOT GIRLS is the first NFT collection that represents women of different ages and (very) different body types.

Pussy Riot x @supergremplin Feb 14

— 𝖕𝖚𝖘𝖘𝖞 𝖗𝖎𝖔𝖙 (@pussyrrriot) February 12, 2022

Riot Girls, launched on February 14, 2022, is musician, activist, and content creator Pussy Riot‘s new PFP project created in collaboration with popular crypto-artist Gremplin. Featuring 666 NFTs, Riot Girls is billed as the first collection to represent women of different ages.

Featuring a broad variety of both hand-drawn and generative NFTs, Riot Girls is unique in the way that the collection consists of unique holder and burn rewards that help transform the collection over time. Considering the high-profile nature of the collaborative endeavor, Riot Girls exists as a testament to collaboration and inclusion.

Huxley Comics

Would you look at that there’s GOLD on FURY-7. Central A.I. has secured the limited 100 supply for Issue 1: FIRST EDITION holders only.

This is just the beginning…
Mint now @ #huxleysaga #nfts #nftcollector

— HUXLEY (@huxleysaga) October 15, 2021

HUXLEY Comics, launched on October 15, 2021, is a graphic novel universe created by renowned sci-fi concept artist Ben Mauro. Currently featuring nearly 30,000 pieces, the HUXLEY Comics collection is a continuously growing supply of dynamic comic NFTs said to be six issues long.

Huxley presents collectors and readers with a post-apocalyptic universe set in the desolate wastelands of a planet gripped by nuclear war. The HUXLEY ecosystem is split between avatar and comic NFT collection and has been said by Mauro to be a project “a decade in the making.”

The post Undervalued: Party Degenerates, The Walking Dead Avatars, and More appeared first on nft now.

Next Up: Five Ones to Watch in October 2022

In 2021, a new creator economy was born on the blockchain. Since NFTs took center stage, artists have achieved NFT superstardom, billion-dollar brands have been forged in just a few months, and many lives have been utterly transformed time and again. Yet, the most inspiring thing about the NFT space is the number of artists of all creeds and mediums who have found community and support by embracing this technology.

In keeping with our mission to empower creators, we present Next Up — our monthly franchise dedicated to showcasing rising artists. In our October edition, we’ve curated a list of five ascendant talents who are poised to make significant waves in 2022.

Jonas Pfeiffer

I have been asked a lot what the scriptures on my creations say so I decided to mint the original high-res texture with a brief description.

— Jonas Pfeiffer (@jopfe0815) August 18, 2022

Jonas Pfeiffer is a visual artist based in Hamburg, Germany. With a focus on 3D and motion design, he has been tapped for client work by a range of influential brands, including Mercedes and the NFL. In the NFT space, Pfeiffer has become known for his unique, surreal, and sometimes haunting 3D pieces that have proliferated throughout both the Ethereum and Tezos NFT ecosystems.

Lana Denina

I’ve Launched my FIRST ever edition made on my own smart contract. This piece is « Balance » . I hope you will all love it.

10 editions for 0.1 eth.
Made of course with @manifoldxyz

— Lana Denina (@lanadenina) September 28, 2022

Lana Denina is a Montreal-based painter of Beninese and French origin. Her art explores human relationships, morphological diversity, and body movements. Through a combination of digital art and painting, Denina illustrates the different cultures (particularly black culture) present in her own life, taking a unique and personal approach to representing people of color in contemporary art. With an aim to promote a world where people can own their sexuality without feeling afraid or even ashamed, her 1/1 NFTs on SuperRare and Foundation, as well as her small batch collection, The Mona Lana, Denina has gained widespread acclaim throughout the NFT community.

We spoke with Denina and asked a few questions about NFTs, and her artistic process.

How did you first become interested/involved in NFTs?

In January 2021, I became interested in NFTs after having the concept explained to me. NFTs enable us to trade digital assets while keeping track of digital ownerships but also keeping the asset in its authentic form which is digital — this was mindblowing for me. NFTs made me realize how much I, as a digital artist, needed this new technology. I began my journey only one month after.

How would you describe your art? What’s your process like?

My art is very true to me, and all my paintings are a reflection of my mind. I talk about various subjects through aesthetic beauty. Painting naked figures fascinates me. I find the naked body to be extremely powerful, especially the female form. The bodies of women have been used as pleasurable objects for the male gaze for centuries. However, the way I paint women is from my own experience of being a woman in our world. I paint my women looking bold and strong. I would describe my art as being powerful, pleasing, and ethereal.

Do you have any drops/collections on the horizon we should keep an eye out for?

I do have a collection dropping in the coming weeks, so definitely keep an eye on my Twitter and Instagram for the announcement. Currently, I have one piece available on auction and a few open for offers on SuperRare.



— omentejovem (@omentejovem) September 20, 2022

Omentejovem, born Thales Machado, is a Brazilian visionary artist who first found a love for design via Photoshop at 12 years old. Having started out making designs for video games and his musician friends, over the past decade, he’s shifted his focus toward telling individualistic stories and visions through his works. One of the most prominent crypto-artists out of Brazil, Machado has gained notoriety in both the Ethereum and Tezos ecosystems over the past few years with his bright colors, abstract compositions, and ideology-fueled narratives.

We spoke with Machado and asked a few questions about NFTs, and his artistic process.

How did you first become interested and involved in NFTs?

I started to publicize my work on Twitter. That’s when I saw Etiene Crauss selling his first digital pieces on SuperRare, I was quite curious to understand and fell down the rabbit hole. I was always a digital designer and I never had much contact with physical artworks. I never imagined the art market to be something accessible to me. I still didn’t fully get the concept of being a designer or artist, but when I got to understand NFTs, I realized that the agony I felt when creating designs was just my desire to express my own ideas without having to fit into a concept or idea that I didn’t believe in. Finding my artistic and financial freedom by doing and expressing what I really want through NFTs has been a blessing. I am living what I am living.

How would you describe your art? What’s your process like?

Fluid, intuitive and personal. The process occurs even before the artwork sometimes. It’s cool, but also working and letting the process be fluid. I think I could say my process is almost always very experimental, fluid, and intuitive.

Do you have any drops/collections on the horizon we should keep an eye out for?

I’m focusing [on] new [releases], and looking to improve my creations via 1/1s but I have some good releases on the way. Without a release date yet, but everything will be announced via Twitter.

Ryan D. Anderson

Easter in Suburbia – now on @superrare

My work revolves around nostalgia and each piece focuses on a sub-theme relative to that. This piece focuses on the hollow warmth of memories from time gone by.

Link and more below

— Ryan D. Anderson (@ItsRyanAnderson) September 20, 2022

Ryan D. Anderson is a Canadian animator based in Toronto who creates art at the intersection of stop-motion animation and nostalgia. First finding his love for animation after discovering the interval button on his dad’s Hi-8 camcorder when he was a kid, Anderson went to school for cinematography, working as a film editor, music video director, and photographer thereafter. Using 3D software, he’s worked to translate his multidisciplinary learnings into his signature brand of animation, building scenes that are animated, photographed, and rendered into 2D images.

We spoke with Anderson and asked a few questions about NFTs, and his artistic process.

How did you first become interested/involved in NFTs?

During the pandemic, my way of processing my own anxiety was to animate. I kept my head down and focused my thinking towards creating and it helped calm me down. Everything I made was very honest and related to how I felt in one way or another. After a year of making these animations consistently, I was asked to join SuperRare, and soon after made my first sale.

After that, I was welcomed into the community by a few incredibly kind people who showed me around and helped me get started. Since then I’ve made tons of friends and absolutely love this space. I struggled for a long time looking for a place where my work fits outside of just social media. After a lot of outlets telling me they liked my animations but the way I presented my work didn’t fit with their publication/website/blog, it felt incredibly nice for my work to finally have landed in a place where it could fit comfortably.

How would you describe your art? What’s your process like?

I make scenes that are based on sub-themes of nostalgia. It’s something that I felt a lot during the pandemic. My entire style is based on aesthetics I loved, from the comics I read as a kid to National Film Board shorts to magazine illustrations from the 80s and 90s. All these things rolled into one experiment focused on putting memories into animations.

I usually come up with a theme from something that’s been on my mind for a while. I boil that thing down to a word and make a scene that’s analogous to that. I’ll build a word in 3D, then move around and find a story within that scene and animate it. It’s not a very technical approach, but [that’s because] it’s more about helping me process my thoughts and literally shift[ing] my perspective.

Sometimes I make weirdo animations that are outside my nostalgic work and those I post less often, but [they] are incredibly fun to make.

Do you have any drops/collections on the horizon we should keep an eye out for?

I’m going to be dropping a set of three connected pieces in October that are going to be a little darker than my usual work, in the spirit of Halloween. Other than that, I try and have work available as much as I can, and announce things regularly through Twitter, where I post my work daily.

Serwah Attafuah


“Afraid of decision, I buried my finer feelings in the depths of my heart and they died there.”⁰― Mikhail Lermontov

On @foundation now

— SΞRWAH (@serwah_attafuah) September 3, 2022

Serwah Attafuah is a multidisciplinary artist and musician based in West Sydney, Australia. Through her pieces, she creates what she calls “surreal cyber dreamscapes and heavenly wastelands” populated by afro-futuristic abstractions of self. Featuring strong ancestral and contemporary themes, Attafuah’s art has caught the eye of numerous influential brands and entities, leading to her collaborating with Mercedes Benz, Nike, GQ, Adobe, Paris Hilton, Charli XCX, and more.

The post Next Up: Five Ones to Watch in October 2022 appeared first on nft now.

Gary Vee’s NFTs: A Guide to VeeFriends and the Man Taking Over Web3

In less than a year, VeeFriends has become one of the most influential and unique NFT collections on the market. Tied to the personal and professional brand of Gary Vaynerchuk, VeeFriends launched at a time when similar PFP (profile picture) NFTs like Bored Ape Yacht Club were just beginning to take off.

Yet, perhaps due to the state of the still budding NFT market, Vaynerchuk (professionally known as GaryVee) took a unique approach to his large-scale endeavor that has continued to influence the greater NFT ecosystem.

And on October 4, VeeFriends announced the opening of pre-sales of its first limited series of collectible characters, in a partnership with Macy’s Toys“R”Us (a subsidiary), with the official launch slated for October 17, according to a press release shared with nft now. This move brings the VeeFriends characters into the physical world, in an attempt to bring an online NFT community into the hands of NFT holders.

What is VeeFriends?

Created as a way to bring to life his ambitions of building a community around his creative and business passions via NFTs, GaryVee’s VeeFriends has continued to prosper, providing one of the most successful NFT membership use-cases in existence. VeeFriends is the overarching name of GaryVee’s NFT collection that was released on Tuesday, May 11, 2021. The VeeFriends brand encompasses Mini Drops, Book Games, and a forthcoming large-scale “Series 2” collection all stemming from the inaugural drop of 10,255 VeeFriends tokens.

Within the inaugural collection, or, “Series 1,” exists a special set of tokens referred to as G.O.O. (Gary Originally Owned). These 1,242 tokens (over 12% of the supply) were reserved by GaryVee for his own collection, meaning that only 9,013 NFTs were originally available as part of the Series 1 launch.

Each token within the Series 1 collection is based on one of 268 characters that were originally hand-drawn by Vaynerchuk as representations of human traits that he most admires. Gary Vee’s NFTs also grant their owners a wide variety of incentives.

Who created VeeFriends?

There are few names as influential to the NFT ecosystem as Gary Vaynerchuk, AKA GaryVee. First known as a wine critic turned social media mogul, Vaynerchuk now sits as the chairman of New York-based communications company VaynerX. CEO of VaynerMedia, VaynerSports, and four-time New York Times bestselling author, Gary Vee’s net worth is estimated to be $200 million.

In a year, GaryVee went from NFT collector to creator, even launching VaynerNFT to assist celebrities and brands with their own NFT endeavors.

Now seen as one of the most prolific voices in the NFT space, Vaynerchuk’s influence expands throughout the entirety of the NFT ecosystem. He is regarded as one of the most important figures in NFTs and continues to solidify his position with every expansion of his VeeFriends ecosystem.

An expert in predicting trends, Vaynerchuk believes NFTs will be here for the rest of his life, and that VeeFriends is going to be the project to go down in history.

What’s the purpose and utility of VeeFriends NFTs?

As of October 2022, VeeFriends collection has generated nearly 79,000 ETH (over $240 million) in sales volume via OpenSea. Yet, since launching the first 10,255 VeeFriends, GaryVee had remained adamant that VeeFriends Series 1 was only the beginning.

In August 2021, the VeeFriends community got the first glimpse at what he meant with the announcement of Book Games. Then, only two months later, the VeeFriends roster expanded yet again with Mini Drops. And in October of 2022, VeeFriends’ debuted physical products of the plush characters, including Willful Wizard, Adventurous Astronaut, Practical Peacock, Genuine Giraffe, Empathy Elephant, Heart Trooper, Gratittude Gorilla, Common Sense Cow, and Be the Bigger Person.

VeeFriends’ partnership with Macy’s will reveal each characters’ backstory

In a notable deployment of use-cases, every VeeFriends physical product comes with a printed QR code connected to 3D animated films, in addition to character songs. The physical collection of VeeFriends will go for $9.99 to $29.99, in plush and/or vinyl character sets. You can buy the VeeFriends products on Macy’s Toys”R”Us website, Macy’s mobile app, and at all physical stores of the chain nationwide.


The VeeFriends’ 3D animated content will reveal the backstory of each character. “Gary Vaynerchuck has created an extraordinary digital community,” said SVP of Merchandising at Macy’s, in the press release. “We are excited to partner with Gary and VeeFriends to bring his signature NFT characters to life exclusively at Macy’s reaching a new set of fans for us.”

“VeeFriends collectible plush and vinyl sets have unique stories and design, and we can’t wait for both parents and children to enjoy,” added Moore in the release. VeeFriends’ goal is to add value to the NFT community. “It’s just one more way we want to connect with our NFT holders and show them how we are developing the IP behind the characters,” said VeeFriends President Andy Kraniak, in the release.

From October 4 to October 18 VeeFriends are giving token holders of specific characters a free, claimable figure. “VeeFriends wants to bring value to our NFT community — not only will they get first access to claim the collection, they also get priority to the in-store events,” said Kraniak. This means NFT holders will have incentives in the form of higher priority service during events in physical stores.

Book Games

Book Games stemmed from the announcement of GaryVee’s book, “Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.” Even prior to the announcement Vaynerchuk had mapped out the utility of the book on an NFT scale. With Book Games, he was able to tie his book to the VeeFriends ecosystem, all while solidifying it as an integral part of the collection.

Book Games, is a layer 2 NFT project featuring 125,000 burnable tokens in a game that’s played, as GaryVee says, “forever.” The game worked by incentivizing Vaynerchuk’s NFT fan base to purchase as many copies of his new book as they possibly could to receive NFT rewards down the line.

First, a bit about “layer 2.”

In short, layer 2, refers to any blockchain solutions designed to help scale applications by routing transactions away from the Ethereum Mainnet (layer 1). These solutions still benefit from the Mainnet’s decentralized security model but work to increase transaction speed while at the same time reducing gas fees.

The two most popular Ethereum layer 2 solutions are Polygon — which has been integrated into OpenSea — and Immutable X. GaryVee elected to host Book Games on Immutable X to minimize gas fees (transaction fees). And considering the huge supply of Book Games tokens, this decision will likely serve to benefit the VeeFriends community greatly, especially if the games do end up running…forever.

But how do you play the game?

On Aug. 27th, 2021, the VeeFriends patriarch announced that for every 12 books someone ordered during the Book Games one-day promotion period, they would receive one NFT via airdrop. After a nearly 100 day waiting period, GV had sold over one million copies, announcing the gamified part of Book Games to go live on Jan. 10, 2022.

The “game” part of Book Games comes from the numerous trading possibilities enabled through Immutable X. Book Games holders can sell their NFTs or keep them to trade for other NFTs, sports cards, VeeCon tickets, and other special prizes. Book Games can also act as whitelist access for other VeeFirends projects, which we’ll cover later in the Series 2 section.

VeeFriends Mini Drops

Two months after Book Games, GaryVee announced the launch of VeeFriends Mini Drops — a limited sub-collection of VeeFriends that focuses on collaboration, scarcity, and what GaryVee calls the “cultural longevity” of the VeeFriends characters.

This Mini Drops began with the launch of Spooky Vees a collection of 31 unique 1/1 pieces featuring Halloween-themed VeeFriends characters that were dropped, of course, on Halloween. These NFTs were eligible to claim on a first-come, first-served basis by those who held a Halloween VeeFriend.

Also encompassed within the Mini Drops collection are Gift Goat NFTs. By holding the Gift Goat VeeFriends character, collectors can expect to receive 18 total exclusive gifting experiences curated by GaryVee and the VeeFriends team. Each gifting experience consists of one physical gift and one NFT out of a supply of 555, to match the 555 total supply of Gift Goat tokens.

To date, Gift Goat holders have received NFTs in collaboration with Danny Cole (Creature World), Isaac “Drift” Wright (Where My Vans Go), Pop Wonder, and more.

Now with these two robust secondary VeeFriends endeavors, Book Games and Mini Drops, each continuing to rack up sizeable amounts of ETH trading volume on the secondary market, GaryVee is poised to release the largest expansion of the VeeFriends and VaynerNFT ecosystem to date with VeeFriends Series 2.

Everything to know about VeeCon

By owning VeeFriends NFTs, collectors have immediate access to the VeeFriends community and have enjoyed access to VeeCon, Vaynerchuk’s multi-day “superconference” that happened from May 19 to May 22, 2022. The conference was accessible only to those who own a VeeCon NFT ticket and hosted a wide variety of speakers, including many of the most influential names in NFTs like Beeple, Steve Aoki, and even Snoop Dogg.

Yet, for the wide majority of general NFT enthusiasts, attending VeeCon has become unattainable, as the VeeFreinds floor in 2022 Q1 consistently remained around 16 ETH (~$52,000). But why would anyone spend that amount of crypto on a ticket to a “superconference” in Minneapolis, Minnesota? In short, because it’s directly tied to Gary Vaynerchuk.

Everything to know about VeeFriends Series 2

After months of teasing a new expansion to the VeeFriends universe, in early April 2022, Vaynerchuk revealed that the project ecosystem is set to grow by 55,555 additional NFTs.

With VeeFriends Series 2, each token will be priced at $995 USD in ETH and act as a way for the average NFT enthusiast to join the VeeFriends ecosystem at a lower cost. Things will go a bit differently this time around though, as the total supply of the new series will be released on numerous different dates throughout April.

First, on April 12, Book Games NFT holders that were randomly selected to be on the Friends List (whitelist) will be able to mint Series 2 NFTs. The total supply set aside for Book Games holders is 32,000 NFTs.

Also on April 12, those who hold a VeeFriends Series 1 NFT will be able to claim Series 2 NFTs. The total supply for this allotment is similar to the total Series 1 supply of 10,255.

Then, on April 25, the public sale will commence, with only 10,000 Series 2 NFTs available for purchase. This number may change as any unminted NFTs from the Friends List minting period will be placed up for sale on this date.

Finally, starting on April 27, 15 new characters (220 tokens per character) will be introduced into the VeeFriends ecosystem. One character will be made available per day over the course of 15 days, with the only way to receive one being to hold a specific set of Book Games tokens to enter a daily raffle.

It’s important to note that Series 2 NFTs will not give their owners VeeCon access, but will grant holders other incentives within the VaynerNFT ecosystem. The forthcoming drop will also present a variety of new token burn mechanics unique to Book Games and Series 2.

To learn more and prepare for the drop, visit the VeeFriends blog for the most up-to-date info on the forthcoming collection.

Where can you buy Gary Vee’s NFTs?

Looking for a VeeFriend NFT to call your own? Gary Vee suggests that, before buying, make sure you do your “due diligence, your research, your 50 hours of homework.” VeeFriends Series 1 can be purchased on OpenSea. If you’re looking to buy a Series 2 friend, you’ll need to wait until mid-April. Check out the above section for all the dates and details.

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